優秀的包裝設計，能結合品牌定位與產品訴求，為產品打造吸睛度高及具商業價值的包裝。本次展覽以圍繞華人範疇的產品為相關主題，邀請到16個來自北京、深圳、台灣、香港及澳門等的設計單位，當中不少作品更獲得眾多國際獎項，在本次展覽大家可以親身觀賞作品的設計細節及運用的印刷工藝。

Excellent packaging design can combine brand positioning and product appeals to create attractive packaging with high commercial value. This exhibition focuses on products with Chinese characters design and has invited 16 design teams from Beijing, Shenzhen, Taiwan, Hong Kong, Macau. Many of the works have won numerous international awards. In this exhibition, visitors can appreciate the design details and printing techniques used in the works.